From Insight to Application
The A/W 26/27 Forecast is designed to support every stage of your creative process:
/ Define your seasonal color strategy for upcoming projects or collections
/ Build moodboards and visual stories that align with the evolving design landscape
/ Inspire product development and spatial styling with new color possibilities
/ Communicate color direction clearly across teams, clients, and creative partners
Color trends are not rules, but they are inspirations and signals that help you understand the broader visual culture. Some may fit your brand or project perfectly, others may not. Being aware of them allows you to make more intentional, informed, and relevant design choices.
Whether you’re designing a new space, collection, or campaign, the A/W 26/27 Forecast helps you stay creatively open while remaining true to your own direction.